Team Members: Ian Kibble and Victoria Beddows form a dynamic link between the marketing team and sales, customer service and product development
Marketing Team: Bridging Innovation and Client Engagement
At the heart of Solmedia’s success in the laboratory supplies industry lies its dedicated and dynamic marketing team. This group of professionals are tasked with promoting Solmedia’s high-quality laboratory products, fostering relationships with clients, and ensuring the company stays at the forefront of an ever-evolving market. Their work is not only about building brand awareness but also about understanding the needs of clients, including healthcare, research, education, and industrial laboratories.
Through consistent branding across various platforms, the team ensures that Solmedia is recognised as a reliable and trusted provider of high-quality laboratory products. Whether through digital advertising, or trade shows, they work to build brand awareness and foster trust with new and existing customers.
In today’s digital-first world, Solmedia’s marketing team has a strong focus on online channels. From email campaigns to social media management, the team ensures that the company’s online presence is used not only to promote products but to engage with the scientific and industrial communities, sharing valuable content, research updates, and industry news.
Content is central to Solmedia’s marketing strategy. The team works closely with the laboratory supply team to produce informative and relevant content that educates clients about new products, technologies, and industry trends. This content comes in various formats—blog posts, whitepapers, case studies, and product demonstrations, ensuring that potential customers are well-informed about the benefits of Solmedia’s products.
A critical component of the marketing team’s success is its ability to understand client needs and market demands. Through continuous market research, surveys, and feedback loops, the team collects insights that help shape marketing strategies and product offerings. When new laboratory products or services are introduced, the marketing team plays a crucial role in orchestrating product launches.
Integration with Sales and Product Development
A key factor in Solmedia’s success is the seamless collaboration between the marketing team and other departments, especially sales, customer service and product development. The marketing team works closely with the sales team to ensure that campaigns are aligned with the client’s needs. They also collaborate with the product development team to ensure marketing materials accurately reflect the features and benefits of new products.
By sharing customer feedback and industry insights with the product team, the marketing group plays a vital role in shaping future product offerings and ensuring that Solmedia’s products remain competitive and relevant in the market.
Solmedia’s marketing team is essential to the company’s continued success. With a strong focus on strategic marketing, content creation, client engagement, and innovation, they are able to effectively communicate the value of Solmedia’s products and services to a wide range of industries.